As professional speakers, marketing is critical to staying in business. Marketing is what controls our income and business level. As someone who speaks as part of another business, marketing is equally critical. It means you'll have an audience and that others in your organization will appreciate your role in building the business as a whole.

 

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Add E-Commerce

There are several decisions that go into adding e-commerce to your site. Three of the most mis-understood decisions are how to accept payment, how to accept orders, and how to fulfill those orders. This brief will provide some beginning guidance to you.

Ways to Accept Payment

3rd party merchant

Merchant account

Ways to Accept Orders

  • Order form - print and fax
  • Order telephone number
  • Online store with manual processing - check with your Provider
  • Online store with automated processing - check with your Provider

Ways to Deliver

  • Electronic delivery
  • Electronic download
  • Do it yourself
  • Fulfillment service

   

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