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Use the Power of Your Voice to Attract More Clients
By Jeanette S Cates, PhD
The Technology Tamer
We are speakers; therefore, it only makes sense that we have audio
on our web sites. But until now, it has been complex and tedious
to add audio to your site - actually, you needed a "techie" and
a week. Now it only takes a phone call and a single line of code.
Audio can provide an added dimension to your site. It creates a warm
atmosphere where visitors feel like they know you. And it can enhance
your reputation as an expert. Here are several ways you can start
using audio on your speaker site.
-
Welcome people to your site. Toward the top
of the page, add your photo or a short statement saying “Listen
to a short welcome message” then a button to start the audio.
Keep it brief and tightly targeted to the people you’ve brought
to the site.
-
Give them a sample of your presentation.
You can record this sitting in your office or use a clip from a
live performance. Either way,
your visitors will be able to hear your style and form a closer
bond with you as a presenter.
-
Provide client testimonials. One of
the most powerful techniques for using audio is to ask your clients
to record a short audio testimonial.
Ideally you can capture this with a tape recorder at a live event
or have them call and record it on the phone. The audio testimonial,
combined with a photograph of the person giving it, gives a powerful
picture of who you are and why a newcomer would like your services
or product.
-
Answer questions. If you have FAQs, consider
answering some of them with audio. Sometimes it’s easier
and faster to explain something verbally than to write the entire
explanation. Plus, they’ll
be able to hear that golden voice again!
-
Provide the latest information. Record
a weekly update on news from your industry, then add it to your
site. It gives people a reason
to return to your site and gives you the status of being an up-to-date
expert. You can even alert them to the newest update with a brief
email message.
-
Offer a mini course using email with
audio explanations.
Instead of all of the material being written, you can change the
pace and put a lot of information into a short space by offering
some segments via audio. This is especially effective if you want
to share a short meditation or visualization exercise.
-
Demonstrate your coaching or consulting
techniques by using a short audio clip from a client call.
-
Walk them through a process. If you have a
form you want visitors to complete, use audio to walk them through
the
sign up. Remember
to pace your remarks so they can easily complete the tasks
as you’re
talking.
Regardless of the technique you use, you owe it to yourself and
your clients to start using audio on your site. It’s faster
than ever and you should be taking advantage of that easy-to-use
technology.
For a complimentary report on How to Add Audio to your Site, send
an email to audioreport@TechTamers.com.
About the Author
Dr. Jeanette S.
Cates, Jeanette S. Cates, PhD. is Founder and CEO of TechTamers,
an Austin-based technology implementation firm that works with companies
who want to use their technology more profitably and with professionals
who want to reduce their technology learning curve.
© 1999 Permission is granted to reprint this article in print or
on your web site so long as the paragraph above is included and contact
information is provided to www.TechTamers.com.
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